St. Lucia jazz & arts festival visual branding

This was pitch for branding project for an advertising client working with the St. Lucia Jazz & Arts Festival (https://www.saintluciajazzandartsfestival.com). As part of my team, Skeptic, I collaborated with Zach Kaiser (https://mediated.space) to develop a graphic and motion brand for the upcoming festival.

While Zach focused on the logo, I started pulling together a artist-focused sketchy style animation proposed for marketing materials and on-site supporting stage graphics. To achieve this sketch style, I rendered the recreations of Jay-Z, Pat Metheney, and Joshua Redman in Flash using my drawing tablet.

Outline of a person wearing a hat and holding a microphone, with a map of the United States in the background on a blue sky backdrop.
Line drawing of a person playing a guitar on a blue background.
A digital drawing of a person in a hoodie with their hands crossed, outlined in white against a light blue background.

The logo

Zach’s proposed logo for the festival, inspired by the iconic Pitons of St. Lucia.

Poster for Saint Lucia Jazz & Arts Festival with a blue background and stylized text.
Light blue T-shirt with black, yellow, and white text that reads 'Saint Lucía Jazz Festival & Arts' in a vertical and horizontal layout.
Blue mug with yellow handle and lid, featuring logo for Saint Lucia Jazz and Arts Festival.
Blue tote bag with white handles and text reading 'SAINT LUCIA JAZZ & ARTS FESTIVAL' on the front.