Soundtouch Mobile App
As Lead Designer, I directed the full redesign of Bose's primary consumer-facing mobile platform across iOS and Android, serving millions of customers across the Bose speaker product line.
The work spanned the complete arc of a product transformation: competitive research, a UX audit of the existing app, a strategic feature and services roadmap, a full visual rebrand, and a rethought information architecture. Stakeholder alignment and buy-in were built into every phase — not treated as an afterthought — ensuring the vision could actually ship.
The result: App Store ratings climbed from 2.5 to 4.7 out of 5.
