Design Squad Nation
In 2009, I was asked to lead a project that would engage the community around the Peabody-winning TV show, Design Squad Nation. The show's goal was to show kids how their dreams could be unlocked through engineering. Over the course of a few seasons, the brand had accumulated hundreds of videos, engineering profiles, activities, and games, but they were become a bit stale in their silos. We wanted a way to unlock the potential of those assets, and use them to empower kids to get involved in the engineering process themselves.
In this case study you will see some examples of how we approached this challenge.
