This Infographic served to visually, and more simply, communicate BuyerZone's 2013 White Paper on the state of B2B Lead Generation. Specifically the white reports on, 

  • How B2B marketers are using technology to manage leads
  • How leads are routed and processed
  • Which lead sources are working (and which aren't)
  • Does the speed of lead follow-up matter?
  • And much, much more

Like so many other projects, this one started out by reading the raw materials, in this case the white paper, and extracting the most compelling points to visualize. This stage of the process is best played on the white board. 

Check out the finished B2B Lead Genereation Information Graphic below. If you are an over-achiever, you can also download the full report